Spotter’s Blog Paul Brummitt Spotter Find that blogger Many bloggers are, or become, Key Opinion Leaders. Organizations often want to nurture them proactively – which means they need help to find them. Paul is a media and linguistic expert based … Continue reading →

Spotter’s Blog Paul Brummitt, Spotter, Who influences your reputation? Image attributes, opinions, criticism, where is my reputation at stake? Are conversations in Social media defining my brands reputation? Paul is a media and linguistic expert, based in Copenhagen. He used … Continue reading →

Spotter’s Blog Richard Weetman, Director of Clients relations, Spotter, Social media policies – useful tools but legal uncertainty Just do it?… About the use of social media in a professional environment. Richard Weetman is British and has been working for … Continue reading →

Spotter’s Blog Paul Brummitt, Spotter, FIFA or Qatar – whose reputation?” Suggestions – some people say evidence – that Qatar “bought” the Football World Cup from FIFA have come to a peak in the past few days. But just how … Continue reading →

Spotter’s Blog Paul Brummitt, Spotter, Political correctness gone mad? It doesn’t matter when your reputation is at stake Upmarket Danish supermarket chain Irma just had to withdraw an advertising campaign after massive protests. Maybe they were deliberately controversial – like … Continue reading →