Competitive Intelligence
| Applications | Process | Advantages | Tools | Cases |
Observe and Position
Spotter supports your business decision-making process by converting monitoring data into intelligence.
Spotter’s Competitive Intelligence Solution is a software back-office Saas platform with our services cursor put in the right position to meet your specific needs.
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APPLICATIONS »
Spotter’s Competitive Intelligence solution covers:
Market Intelligence
Spotter helps you to identify the trends that are driving the market and to understand in which direction it is going.
Competition Landscape
Spotter helps you to follow what your competitors are doing and saying and to identify emergent key players.
Public Perception
Spotter helps you to measure and analyse the digital reputation of your company and to benchmark it with your main competitors.
Global Environment
Spotter helps you to monitor issues and players with significant impact to your business and to detect the weak signals.
Innovations Trends
Spotter helps you to identify new trends and innovations that might have a positive or negative impact for your business.
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PROCESS »
Spotter provides unique expertise and cutting edge technology for Competitive Intelligence:
• State-of-the-art Full Crawling Technology for all types of media.
• Monitoring of Online sources and Social Media: Online press, radio and TV websites, comments of articles on online media, web sites, blogs, forums, twitter, social networks, video & images platforms, newsgroups, invisible web…
• Monitoring of all types of traditional Media: Printed press, Television, Radio.
• Know-how in Source Selection and source panel consolidation, in the definition of the monitoring framework and in incremental tuning of search scenarios and queries.
• Linguistic and Semantic Analytical Engine including state-of-the-art text mining and sentiment analysis techniques.
• Capacity to handle Monitoring Issues on a Worldwide level.
Spotter uses human expertise for better understanding: Comparative studies to monitor and benchmark your competitors’ strategies and digital reputation. Consultancy to help you understand how your market evolve over time, follow the trends and detect weak signals. Sanity checking on the automated part of the process for clean, reliable results.