Spotter

Spotter presents the new generation in media monitoring and analytic platforms for traditional and social media!

Olivier — Thu, 29 Dec 2011 13:42:02 +0000

Spotter’s News

Spotter presents the new generation in media monitoring and analytic platforms for traditional and social media!.

Launched at the occasion of the SEMO 2011 conference (Salon des Etudes Marketing, Media et Internet), Spotter’s platform is a powerful intelligence tool for Marketing and Communication decision making: monitoring of all types of media including social media, dynamic decision making dashboards, text mining…

For more than 10 years, Spotter has been providing monitoring and analytic solutions for large groups and organisations, both on a national and international level. Today, Spotter is proud to present its newest version of its platform in SaaS.

Spotter’s platform does not require in-depth technical knowledge, and allows its users to: capitalise, manage, search, broadcast, share and analyse monitored data, whether it is from traditional media, the internet, social media, internal databases or professional data providers.

Above all, the platform allows users to handle monitoring data, which is organised onto a monitoring table and part of a dedicated, collaborative interface. It also provides an analytical environment allowing users to take a step back, and evaluate market and brand strategies thanks to its decision making dashboards.

The technical architecture of the system is made up of proprietary software designed specifically for tracking, collecting and analysing data as well as project management by Spotter’s team of experts.

The Platform consists of 3 modules:

SPOTTER ANALYTICS, which is the heart of the system and includes a monitoring table, a search engine and tools for: data qualification and analysis, creating alerts and newsletters, creating and downloading graphs, and for creating dashboards and custom widgets.

SPOTTER DASHBOARD, which is the interface for visualising and following key indicators. The dashboard is made up of customisable, dynamic dashboards with several levels of depth, a library of analytical charts and graphs (widgets) and decision making indicators.

SPOTTER STUDIO, is the expert component of the Spotter Platform designed for professionals who wish to manage their project from A to Z. It is a professional management suite for monitoring and analysis projects. With this module, users can manage all aspects of project set-up and system settings, as well as have control over sources, queries, themes, providers, platform users and deliverables.

For more information:
Céline Molina +33(0)4 6768 6177 / +33(0)629 176 911 / LEARN MORE »

For more information about Spotter’s solutions, please visit our website

About Spotter

Leader in the analysis of stakeholders’ opinions, Spotter provides you with decision making tools to bring insight and feed your thinking in the fields of Strategy, Marketing, PR and Communication. Our analytical solutions, based on proprietary technologies of crawling, text mining and sentiment analysis, cover all of your data sources: media, internet, social web, client data, internal and external databases. Our multilingual team of experts supports you in every step of your project, ensuring the relevancy of your monitoring data and the quality of your analysis and your deliverables.

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Oct 2011 – Michel Da Costa named as “Director of International Sales”

Olivier — Wed, 19 Oct 2011 16:55:18 +0000

Spotter’s News

Michel Da Costa named as “Director of International Sales” .

Spotter is proud to announce a new appointment to accompany its international development.

With strong growth in business turnover for 2010 – 50% of which was raised internationally – and with a team of 30 people as well as the development of new branches and partners throughout Europe, the United Arab Emirates and the United States; Spotter is reinforcing its sales team.

Michel Da Costa has a degree in Chemistry. He started his career in 2000 as a consultant, before working as a research director for two strategic consulting agencies. He then joined Datops where he successfully led the international sales development of Lexis Nexis Analytics in Europe and in the States. He was lastly in charge of Business Development for EMEA.

Michel Da Costa joined Spotter in June 2011 and has been named International Sales Director at a time while the company is in the process of developing its activities in Europe, USA and Middle East. He will accompany Spotter in its international development, bringing onboard his experience and expertise, cultivating Spotter’s sales strategy and widening the company’s range of activities.

Michel will be participating in the Semo conference in Paris, the 2nd and 3rd November, Porte Maillot. Come meet him, as well as the team, at stand B22 and stay for the workshop:

“Media and social media analysis: the new generation of dynamic dashboards”
Wednesday 2nd November from 3:00pm to 3:45pm.

Spotter presents its new generation of dynamic dashboards.

A real-time decision making tool for Marketing, Research, Communication, Risks and Crisis.

For more information:
Céline Molina +33(0)4 6768 6177 / +33(0)629 176 911 / LEARN MORE »

For more information about Spotter’s solutions, please visit our website

About Spotter

LEARN MORE »

Sept 2011 – Interview with Ana Athayde for the “Search Wizards Speak series”: Spotter, the new generation of content analysis (text mining)

Olivier — Mon, 19 Sep 2011 13:17:29 +0000

Spotter’s News

Interview with Ana Athayde for the “Search Wizards Speak series”: Spotter, the new generation of content analysis (text mining).

Stephen Arnold interviewed Ana Athayde, CEO of Spotter, for the “Search Wizards Speak series”, one of the most influential technology blogs from America.

Stephen Arnold (ArnoldIT.com) is a technology & finance analyst with over 30 years of experience. A reputable speaker at different expositions and conferences, he is also the author of 6 books and over 50 articles.

Spotter is part of the new generation of companies specialised in content analysis (text mining); Spotter’s technology combines collecting, treating and broadcasting data in an intuitive, custom made interface for professionals.In an exclusive interview, Ana Athayde, founder of Spotter (based in France, with offices in the USA and in several European cities: Brussels, London…) shares her vision of tomorrow’s search for information.

She described the approach her company uses for clients who have high stakes at play in information management:
“Our clients ask for strategic input on a brand or market; not only daily alerts or monitoring features. The clients want to know more about their customers and what motivates them, about their company’s reputation, about risks in their environment; not only a search results.
Our clients need deep dive analysis for decision making; not just a dashboard tool and quantitative indicators. They want to be able to interpret what it all means; not a data-dump.

Spotter offers leading edge solutions for high standard content analysis which meet customers’ analytical needs such as mapping and analyzing information about the business environment to gain strategic business advantage and making discoveries, solving complex problems and deploying results throughout the enterprise in a form that makes the information easy to use.”

In the Knowledge Management and Economic Intelligence solution markets, what added value does Spotter bring?
“I think the key point we try to make clear is our ‘bundle’; that is, we deliver a solution, not a collection of puzzle pieces. Our ability to capture, monitor and analyze decisions and their impact requires rich, higher order meta data constructs. Many companies such as Autonomy, Microsoft, and Oracle also promise similar services. But once this has been done, the process of information toward decision is not complete.
The main competitive advantage of Spotter is to be able to provide to its clients a full decision-making solution which includes, as I mentioned, analytics and our decision management system.”

The complete interview with Ana Athayde is available online at ArnoldIT.com/wordpress.

About Stephen E. Arnold

Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go “beyond search”. Contact him at arnoldit.com. His Web site with additional information about search is arnoldit.com.

About Spotter

For more information about Spotter’s solutions, please visit our website

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Aug 2011 – New Framework Contract for the European Commission

Olivier — Fri, 19 Aug 2011 11:19:58 +0000

Spotter’s News

New Framework Contract for the European Commission.

Spotter is one of the 3 companies chosen by the European Commission to monitor and analyse EU related topics across the media in 27 Member States and third countries.

Spotter has an excellent track record in managing media monitoring and analysis at a European and worldwide level for institutions such as the UK Home Office or the Council of Europe, and has been working for various Directorates-General (departments) of the European Commission for many years now.

After a long tender process involving the major players in the industry, the framework contract for media analysis, worth up to €7m over four years, has been granted to 3 companies: Spotter as the second contractor in a Consortium with Huntsworth plc, Echo, the first on the list, and Carma, the third.

Spotter has more than 10 years experience, providing high quality Media and Social Media Decisional Analytics by combining professional media analysis and monitoring with state-of-the-art technology for major companies, agencies and institutions, in a wide range of sectors.

Spotter’s mission within this framework contract is to provide dedicated solutions for the European Commission with impartial and accurate media analysis of how the EU, the European Commission and EU policies and activities are perceived by the media and by different target audiences in member States of the European Union, as well as in a range of third countries

Ana Athayde, Spotter’s CEO: “Being chosen, once again, by the European Commission shows that Spotter’s know-how and experience on European issues is recognised at the highest international level. I am very proud of the team at Spotter and delighted that our unique mix of technology and human expertise meets the expectations and requirements of major organisations.”

For more information:
Céline Molina +33(0)4 6768 6177 / +33(0)629 176 911 / LEARN MORE »

For more information about Spotter’s solutions, please visit our website

About Spotter

LEARN MORE »

Aug 2011 – Find that blogger

Olivier — Fri, 05 Aug 2011 11:14:46 +0000

Spotter’s Blog

Paul Brummitt
Spotter

Find that blogger

Many bloggers are, or become, Key Opinion Leaders. Organizations often want to nurture them proactively – which means they need help to find them.

Paul is a media and linguistic expert based in Copenhagen. He has many years of experience in the information industry and joined Spotter in 2010 as Business Director Northern, Central & Eastern Europe. As well as looking after Spotter’s business in those regions, he also helps to develop the company’s Media and Social Media Monitoring and Analysis product portfolio.

www.spotter.com

For some strange reason the other day I decided to google “how many blogs are there?”. Surprisingly, I got a useful answer!

Of course, I didn’t go any further than the first page of results. So maybe there was a better answer further on (more about that later). But that first page revealed that in 2006 someone had written “50 million and counting” and as long ago as 2008 someone else had asked “who’s still counting?”

So how are those answers useful? At first sight it might seem overwhelming to have had 50 million five years ago, let alone what (and here comes my favourite buzzword) the “exponentially-increasing” number probably is today. Well the useful information is that we’ve already gone past the point where ordinary search engines can no longer keep up. When a data dump will be staggeringly, impossibly enormous.

So how do we find our way through all that to get what we need for our clients? Clients who trust us at Spotter to help with monitoring and analysing what their clients say, to monitor their e-reputation and contribute to risk assessment.

The answer is that the ongoing mix of automated searching, data collection and machine analysis combined with human intelligence in the form of expert, multilingual analysts means that we can quickly identify key bloggers. It’s relatively easy to use Google and Bing or whatever search engine you prefer to find individual articles. But the key to success is in defining what we call a “Corpus” of sources – be they social media sites such as Twitter, Facebook or forums, or traditional online media and even radio and TV. These form the main, ongoing basis for analysis and are agreed with you the client.

But we never rest – we constantly check to see if anything appears elsewhere by using those search engines. And by going much, much further than just page 1 of the results – as I mentioned a moment ago – we can find that new blogger for you, and determine whether he or she might be relevant to include in your Corpus going forward.

Many bloggers are, or become, Key Opinion Leaders. Organizations often want to nurture them proactively – which means they need help to find them. And when they’ve been found, Spotter can help you monitor and analyse what they say, and what their influence is.

Are they leading a discussion or just repeating someone else’s points? Are they attracting useful comments? How influential are they? All questions which can be answered with Spotter’s help. We call it Decisional Analytics.

Aug 2011 – Richard Weetman named as “Director of Client Relations” and Philippe d’Armagnac as “Director of Monitoring and Analysis”

Olivier — Fri, 05 Aug 2011 09:33:18 +0000

Spotter’s News

Richard Weetman named as “Director of Client Relations” and Philippe d’Armagnac as “Director of Monitoring and Analysis”.

Spotter is pleased to announce the creation of its “Client Support” department, which is to be directed by Richard Weetman; the company is also pleased to announce its newest member Philippe d’Armagnac who will be managing the company’s “Monitoring and Analysis” department.

With strong growth in business turnover for 2010 – 50% of which was raised internationally – and with a team of 30 people as well as the development of new branches and partners throughout Europe, the United Arab Emirates and the Unites States; Spotter is strengthening its management team and creating a department dedicated to customer relations.

Richard Weetman, who has managed for the past 10 years the launch of new monitoring and analysis projects both on an European and international level, and who has also been director of the “Monitoring and Analysis” department for the past 5 years, has been appointed as the director of the company’s newest department dedicated to customer support: “Client Relations”.
Spotter’s clients benefit from a dedicated contact from this department which is capable of answering all questions regarding a client’s project. It is also with their dedicated contacts that our clients can regularly assess project updates and eventually make changes based on their needs; projects with Spotter are capable of changing depending on a client’s current events, sector or environment. The dedicated contact is also in charge of contacting senior consultants who could potentially bring in their expertise.
The advantage of a dedicated contact is that they develop solid knowledge of their assigned project, and work in close collaboration with the Monitoring and Analysis team.

Spotter’s “Monitoring and Analysis” team consists of 15 multilingual media analysts who work on several projects ranging from Reputation management for large groups and institutions, to projects purely destined to analyse social media (Market Sentiment) in order to survey consumer opinions and statements for big brands and agencies (Communication, Marketing, Digital and Advertising); not to forget Risk assessment, Competition Intelligence and Crisis Management.

Philippe d’Armagnac is taking the leads of Spotter’s multicultural team of analysts, with the support of Spotter’s Vice-President Mr. Jean-Pierre Gauyau.
After finishing his studies specialised in Spanish Language & Civilisation at the Sorbonne, Philippe d’Armagnac started his career at Press Index, a company specialised in monitoring the press and analysing its impact in the media. After he was appointed Director of External Services & Freelancers, he was in charge of managing the company’s digital production in its different international branches (England, Spain, Italy) and of internal operations (a team consisting of around 10 persons). His interest in the field of media, his past experience in this line of work, the challenges that lie ahead in optimising and improving the chain of production as well as Spotter’s international character were the main reasons for his hire.

With the advent of these two appointments, Spotter is preparing for another year of strong growth.

For more information:
Céline Molina +33(0)4 6768 6177 / +33(0)629 176 911 / LEARN MORE »

For more information about Spotter’s solutions, please visit our website

About Spotter

LEARN MORE »

July 2011 – Thierry GUIOT named as “International Sales Director” for zones covering France-Switzerland-Luxemburg-European Institutions.

Olivier — Thu, 07 Jul 2011 15:12:07 +0000

Spotter’s News

Thierry GUIOT named as “International Sales Director” for zones covering France-Switzerland-Luxemburg-European Institutions.

Spotter is pleased to announce its newest member, Mr. T. Guiot – Senior Sales Director -based in Paris, 75002.

After 5 years of strong, dynamic growth; Spotter reinforces its ambitions for development by welcoming its newest member Thierry Guiot.
Thierry has 25 years of experience in Sales/Consulting and Management in the Internet & New Technologies sector throughout France and abroad. Starting in 1995, he founded Magnitude, a pioneering company for Web/Intranet technologies, specialised in developing and hosting high value added applications and editing the N°1 European platform for content management in a Microsoft .NET/XML environment. He directed the company until the end of 2003 when he turned the company over to a team of around 30 persons, 80% of which were engineers.
In 2004, Thierry started acquiring his international sales experience, first by working for the group Infor, where he was in charge of developing software offers specifically designed for large petrol projects in the EMEA zone; then in 2008, as the Sales Director of LexisNexis Analytics with the role of promoting the company’s technology and quickly generating business turnover abroad via the commercial network of the LexisNexis Group (Europe, USA, Asia).
Since 2009, and before joining Spotter, he has played a role as a Business Partner and Director of Operations in the strategic and commercial development of several small French companies in the IT/Internet sector.
As a part of SPOTTER, he will be bringing his experience in introducing companies to both the French and international markets, especially in the technology sales industry dedicated to high performing companies and organisations in both the public and private sectors.
Thierry Guiot is an Engineer from the Ecole des Mines d’Alès (84) and completed his studies with a 3rd year degree in Management at Audendia (85) and a MBA from Bowling Green State University, Ohio, USA (85/86).
“His arrival is in align with Spotter’s global strategy for growth. We have numerous projects for the years to come… Thierry Guiot is bringing precious support to our Business Development team.” Ana ATHAYDE, CEO Spotter

For more information about Spotter’s solutions, Reputation Management, Market Sentiment, Competitive Intelligence, Crisis Management, Risk Assessment: www.spotter.com

About Spotter

Spotter, leader in the analysis of stakeholders’ opinions, provides you with its decision making tools to bring insight to feed your thinking in the fields of Strategy, Marketing and Communication. Our analytical solutions, based on proprietary technologies of crawling, text mining and sentiment analysis, cover all of your data sources: media, internet, social web, client data, internal and external databases. Our multilingual team of experts supports you in every step of your project, ensuring the relevancy of your monitoring data and the quality of your analysis and your deliverables.

LEARN MORE »

July 2011 – Who influences your reputation?

Olivier — Thu, 07 Jul 2011 14:55:21 +0000

Spotter’s Blog

Paul Brummitt,
Spotter,

Who influences your reputation?

Image attributes, opinions, criticism, where is my reputation at stake? Are conversations in Social media defining my brands reputation?

Paul is a media and linguistic expert, based in Copenhagen. He used to work for Factiva and has joined Spotter in 2010. As a Business Director Northern, Central & Eastern Europe, Paul develops Spotter’s activities of Media and Social Media Monitoring and Analysis.

www.spotter.com

“So you can really monitor traditional media as well?”

This was a comment I heard last week at the Technology for Marketing and Advertising show at Earl’s Court in London – from a surprised lady who had just asked me about social media monitoring.

Clearly, social media are at the top of the agenda these days. She wanted to know how we at Spotter could help with understanding her market by analysing what people blog, tweet, “Facebook” or whatever about her company’s products and services. Not to mention her competitors’.

She only wanted social media. No need for the printed press – not even online editions outside paywalls. No need for professional journalism at all, she said.

“Why only social media?” I asked. She thought for a while. If it hadn’t been for the buzz of marketing and advertising people all around us, you might have heard a pin drop. Should I put her out of her misery by asking another question, I wondered. But then it wasn’t a pin that dropped, but the proverbial penny.

“But I do want the comments,” she said. “Like the one on the Guardian’s Comment is Free”.

Aha. “So shall we just analyse the comments for you?” I asked.
Then we both thought for a moment. We’ve been monitoring and analysing the media for 12 years (imagine how old Mr Zuckerberg was back then) during which the phrase “information overload” has been leveraged on an exponentially-growing number of occasions. Have we reached the point where social media is all we want to check? Does a data dump of dumb data really help?

The lady in question decided it doesn’t and said she needed the traditional media too. She had come to the right stand because Spotter can analyse all forms of media – and the professional journalism of traditional media can’t be overlooked – especially as it can often be identified as the original source of all those tweets you’ve found.

Sentiment analysis, reputation management or crisis management – they all have one thing in common. They’re only any good with the right data sets and the right technology to help people to do the best analysis. It’s that human element that counts for us at Spotter.

Of course, the lady I mention is fictional. At any rate she’s not a single individual – she just represents a summary of the many comments we heard at the show. So let’s not forget that the reputations of our brands and products are not only at stake in social media. It’s not just what people say on twitter or forums, it’s what they read in on-line and printed media and what’s on radio and TV too, as the various forms of media all depend on each other.

July 2011 – Social media policies – useful tools but legal uncertainty

Olivier — Thu, 07 Jul 2011 14:23:30 +0000

Spotter’s Blog

Richard Weetman,
Director of Clients relations,
Spotter,

Social media policies – useful tools but legal uncertainty

Just do it?… About the use of social media in a professional environment.

Richard Weetman is British and has been working for Spotter more than 8 years. With a strong experience in the launch and management of monitoring and analysis project, in a wide range of sectors, he is the head of the Client Support department, making sure our clients benefit from the support of their dedicated contact.

www.spotter.com
You can also find this post on : themarketinglounge

Following a recent discussion with Celina Molina, one of my colleagues, about the use of Social Media at work (which led to an interesting blog post
I decided to look a bit more into the different types of social media policies that exist.
I suggested in our conversation that any attempt to prevent an employee from speaking his mind, be it online or not, would at least in my opinion be in contradiction with our fundamental right to free speech. Obviously the same rules should apply online as in normal everyday life, so slander, racism, sexual harassment and so on are not acceptable, and saying something that unfoundedly causes harm to your company would inevitably end with disciplinary action being taken, but is there a need to have a specific policy for social media?
I decided to do a bit of research to see what some major companies include in their policies (for information, this website was very useful ; there are 168 different policies available for consultation: – and no, I didn’t read all 168!). To be honest, I expected to find far more restrictive policies than I did, which is reassuring to a certain extent as it would tend to show that employers that have introduced policies understand that it is more important to provide guidelines for employees, making them feel “part of the game”, rather than just banning them from using social media completely. Of course there are some very strict examples to be found, and in some cases the policies backfire and lead to a lot of negative stuff being published (e.g. the Commonwealth Bank), but most of the policies I read seem pretty well thought out, from a layman’s point of view, offering fairly commonsense rules as to the type of things that employees can or can’t say. It became clear that introducing a social media policy is in fact a very important step, not only to protect the company but also to help employees use them more effectively.
One of the things that I noted over the past few days is that this topic is clearly a live one. A simple Twitter search with “social media policy” brings up numerous tweets and blog posts being published pretty much all of the time, so anyone who is looking into setting up a social media policy has loads of information to help them do so (for example, here is a good blog post that was tweeted a lot recently: 10 Considerations When Creating a Social Media Policy).
Coming back to my initial question about our right to free speech, I noticed that in the US a lot of tweets were asking the question “Does Your Social Media Policy Violate the Law?”, referring to a recent report in the New York Times that the NRLB (National Labor Relations Board) intends to file a complaint against Thomson Reuters, accusing the company of illegally reprimanding a reporter over a public Twitter posting she had sent criticizing management. Without going into the details of the case (which can be found here) , it is interesting that this decision inevitably leads to the question mentioned above, with many firms probably needing to change their policies to avoid similar action. I’m no legal expert, but I expect that over the coming months there will be further similar cases and that the question of the legality of social media policies will stick around for some time to come, forcing HR or legal departments to stay on the tips of their toes!
One thing is certain though, whilst the hot discussion about these policies shows that a company’s reputation is extremely fragile on social media and that the introduction of guidance/rules for employees can be beneficial, it also has implications in terms of media monitoring. It is clear that an effective monitoring system, as well as being essential for gaining insight into your industry, the trends in your sector, or keeping in touch with potential clients and partners, is also essential to be able to limit reputational risks and counter any negative issues that may arise.

June 2011 – FIFA or Qatar – whose reputation?

Olivier — Mon, 06 Jun 2011 13:33:32 +0000

Spotter’s Blog

Paul Brummitt, Spotter,

FIFA or Qatar – whose reputation?”

Suggestions – some people say evidence – that Qatar “bought” the Football World Cup from FIFA have come to a peak in the past few days. But just how significant is this issue for their respective reputations – and for Qatar’s future involvement in global sport?.

The answer is of course that no one knows. The facts we do know include Qatar almost certainly being one the largest investors in the world today, and not just in sport. After failing to be shortlisted for the 2016 Olympics it won the Football World Cup for 2022 a few months ago.
As regards FIFA, we know that it’s by no means the first time that alleged corruption has been in the headlines – and not just in connection with Qatar.
Looking more closely at recent coverage, damage to their reputations seems to be restricted to condemnation of FIFA and its key officials – at least in the western world. So maybe it isn’t an image crisis for Qatar after all – maybe it’s just a FIFA problem.
But just how much resistance is there to Qatar investing in sport in such a big way? How is the issue reported in the Middle East, in Qatar’s immediate neighbours or even in Asia?
Are suggestions about corruption orchestrated? Is the western world just resistant to an “outsider” – as of course Qatar is a newcomer to world sports events.
Lots of questions and very few answers – at least not right now. So how do we put a system in place that can identify the real issues – and stop us from paying attention to the noise that can so easily distract us from being objective? One that also works in the long term and isn’t just a reaction to current headlines.

This is where Spotter comes in. By monitoring on an ongoing basis, and by not restricting that monitoring just to the western world, Qatar’s image can be mapped over time. Is the trend going up or down – and does it differ according to country? There are positive values such as increased openness in the Arab world, and there are negative ones such as the current FIFA issue.
Qatar is becoming a brand in itself, and this brings the challenges of brand reputation. Spotter can follow this over time and see how the image changes. A simple snapshot is not enough, but we already know what subjects to look for, and by looking for these others can be uncovered in due course – in English, French, German, Arabic – even Chinese to name but a few of the languages Spotter covers.

Risk Assessment and Reputation Management would be the targets of the analysis in this case. For some organisations it could be a case of monitoring Market Sentiment to achieve the same result. All require a focussed, highly in-depth ongoing analysis process that only sophisticated technology combined with well-trained human analysts can provide. Techniques include first defining the initial subjects of interest as well as major sources of data. These will then lead to others being uncovered as monitoring and analysis continue. The key point to remember is that simple data dumps are never enough – it is the subsequent analysis of the data which is the key to successful reputation management in the long term.

The next reputation crisis will come. Best be prepared.

Paul is a media and linguistic expert. He used to work for Factiva and joined Spotter in 2010 As Business Director Northern, Central & Eastern Europe. Paul develops Spotter’s activities of Media and Social Media Monitoring and Analysis.