How We Do It
Although Spotter’s technology and expertise are sophisticated, our methods of working with our clients are simple.
We keep you up to date throughout the whole process, providing solutions in an organized manner designed to help you make decisions.
| CONSULTATION Work with Spotter professionals and we will help you to define your needs more clearly and easily – and therefore in a much better way, taking into account any constraints. PARAMETERS Define the scope of your project by region, country, market sector, type of media and sources, all with due consideration for your budget. SET UP & REFINEMENT Our attention to detail and fine-tuning of our modular technology means we deliver a tailor-made result, using the most appropriate combination of technology and human involvment in each case. MONITORING & QUALIFICATION Collect data from all types of media – as well as internal and external sources – by means of sophisticated search technology and text mining. SENTIMENT ANALYSIS By applying the cutting-edge analysis that is the foundation of Spotter’s technology, we work with you to fine-tune our tools to your needs, thus ensuring that specific phraseology and vocabulary used in your market segment and context are taken into account. REPORTING Our business and technology experts will provide you dashboards, reports or studies that are in concise formats of your choosing, including with drill-down capabilities. Our tools also allow you to produce reports yourself if you wish to – and we will train users in the best use of our technology. |
Technology and People |