Market Sentiment
| Applications | Process | Advantages | Tools | Cases |
Today, Information is no longer the “king”.
Conversation is the king!
Social media is the new frontier. Spotter delivers value by observing consumers’ conversations and then transforming these encounters into insights that propel the development of brands, products and services.
Spotter does not conduct focus groups or surveys. Our study group is everyone commenting publicly, which means our results are based on truly organic, streaming data.
Spotter’s Market Sentiment Solution covers:
 Consumer Conversations on the WebOnline consumer buzz: blogs, forums, newsgroups, social network conversations and replies, comments on press articles, and other user-generated content. |
 Internal Voice of the CustomerConsumer feedback via traditional channels: sales reports, satisfaction surveys, emails, mail, incoming calls, and data from CRM systems. |
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APPLICATIONS »
Spotter’s Market Sentiment solution allow you to:
Monitor Marketing efforts
Track your company’s marketing and public relations efforts and get strong proof of results in terms of their impact on the online community: acceptance, agreement, motivation, and reach.
Manage Brand and Product Reputation
Gain market insight and competitive advantage by identifying the features consumers want in next generation products and services.
Manage Sensitive Communications and Crisis Management
Monitor online conversations and track comments, opinions or stories about your company, its executives, products and services.
Competitive Intelligence
Monitor your competitors’ efforts and evaluate and benchmark how they are perceived in consumer-generated media.
Watch Developing Trends
Track your market by identifying new product and service trends early. Equip your organization with insight into customer preferences.
Incorporate traditional customer data
Apply cross-channel analysis on both internal and external customer feedbacks and enable full Digital Customer Relationship Management.
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PROCESS »
Spotter’s Technology deep dives into Social Media to:
• Monitor: Blogs, forums, twitter, social networks, video & images platforms, comments of articles in on-line media, newsgroups, consumer web sites…
• Evaluate and map: Source-detailed classification, sentiment, opinion, attitude…
• Determine influences and assess their potential impact: Page ranking, back links, activity level, hits, dwell times…
• Include positional data and type of social media content: The analysis process all types of content from initial postings, comments, tweets, discussions threads…
Spotter uses human expertise for better understanding: Consultancy to help you understand how your reputation may be changing over time. Comparative studies to monitor and benchmark your competitors’ online reputations. Sanity checking on the automated part of the process for clean, reliable results.