Reputation Management
| Applications | Process | Advantages | Tools | Cases |
Simple monitoring is not enough.
Deep-dive analysis is necessary for sound decision making.
In today’s globally-linked community, what you say is not nearly as important as what others are saying about you. Pinpoint and track the spread of information that is shaping your company’s global and digital reputation.
Spotter helps you to define your mapping of stakeholders representing the spaces that need to be covered, and to identify the list of key players for each space to follow, as well as the type of information that is relevant for the project.
Based on this, Spotter searches, qualifies and defines the list of sources to be monitored.
Spotter’s Reputation Management Solution aims to:
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Audit your Reputation Enables you to assess your company’s reputation to steer your communications strategy. Informs you about your company, products, services and spokespersons’ images and attributes. Identifies your stakeholders’ conversation zones and favourite themes. |
Follow and measure your PR actions Measures and analyzes the impact and perception of your campaigns. Gives you valuable insight into how your actions are viewed. Follows the propagation of the Buzz, identifies brand advocates and communities. |
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Identify new issues Enables you to take action early on when opinion is being formed. To identify and respond quickly to criticism, and to mitigate comments or stories about your company, executives, products and services. |
Identify and react to attacks Alerts you to defuse potentially sensitive situations such as negative lobbying, consumer campaigns or abuse of your brand identity. |
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Spotter provides unique expertise and cutting edge technology for Reputation Management projects:
• State-of-the-art Full Crawling Technology for all types of media: online sources, social media, written press, television, radio.
• Know-how in Source Selection and source panel consolidation, in the definition of the monitoring framework and in incremental tuning of search scenarios and queries.
• Linguistic and Semantic Analytical Engine including state-of-the-art text mining and sentiment analysis techniques.
• Human expertise in analysis and understanding: Consultancy to help you understand how your reputation changes over time. Comparative studies to monitor and benchmark your competitors’ online reputations. Sanity checking on the automated part of the process.
• Capacity to answer monitoring issues on a worldwide level without any geographic or language limits.