Support, Training and Consulting

Spotter proposes a qualitative approach at every step of the implementation and running of your project.

PRECISE SOURCING

Spotter uses the most advanced techniques for media mapping, ensuring that all monitoring and analysis are based on a reliable sample of media coverage specifically adapted to each project.

For your project Spotter will:
• Identify relevant sources and key players and share its knowledge and know-how with your teams in order to identify all relevant sources for the project including blogs, forums, online media, Twitter, Facebook, YouTube, print press, television, radio …
• Qualify sources according to a specific grid in order to define the relevance, the level of importance, the level of risk of each source for the project, or any other criteria defined with you.
• Review and if needed extend the set of sources used on an ongoing basis: our Open Web process allows us to identify every new document and source of interest and to include it in the set of sources used very quickly. The process is based on open web searches using selected keyword terms

INTELLIGENT QUALIFICATION

Spotter will work in close collaboration with you to ensure a clear and in-depth understanding of your needs and the project’s objectives, and a precise definition of key words and filters on the subjects monitored.

For your project Spotter will:
• Allocate a dedicated Account Manager who will ensure full support and training throughout the project, with regular visits to your office in order to closely follow and understand your needs and requests.
• Allocate a dedicated Project Manager who will ensure full understanding of your topics and who will lead meetings and discussions with you and your Account Manager, as well as lead the monitoring and analysis team throughout the project.
• Combine automated data qualification and human analysis: our expertise is based on the right balance between the use of powerful indexation technologies, semantic tools and human intervention at all key steps of the project; we will ensure that the analysis of the content and tonality is sufficiently detailed and in-depth in order provide immediate and easy understanding.

CUSTOMISED METRICS

Spotter provides quantitative and qualitative analysis based on a specific grid which combines the client analysis objectives (a top-down approach) and the themes and issues that emerge from the monitoring and analysis (a bottom-up approach).

For your project Spotter will propose the most adapted metrics, graphs, mappings and other type of representation. These will need to be validated at the beginning of the project and during the ongoing analysis process; they will be accompanied with comments and explanations in order to ensure full understanding of results.

DECISION-MAKING DELIVERABLES

Spotter deliverables will be specifically adapted to your needs. This means that Spotter will present a mock-up of each tool – Alerts, Newsletters, Synthesis, Dashboards, Reports, Studies, Mappings – that will be fine-tuned according to your feedback.

For your project, Spotter will help design deliverables (format, structure, adaptation to your objectives), define the content and create specific metrics and representations, hold workshops about the deliverables. Our goal is to assist and guide your staff in qualifying and sharing the information delivered, as well as with understanding the information detected in social media and the resulting analysis.

SPOTTER ALSO PROVIDES ASSISTANCE AND TRAINING DURING THE WHOLE PROJECT

• Definition of technical and functional specifications taking into account integration into your information systems.
• Collaboration with working groups in your company and participation in your steering committee.
• Team training.
• Attentiveness to changes in your needs and adjustment of the monitoring device.
• Consulting for a better interpretation and understanding of analytical results and recommendations for the subsequent decision-making process.