Spotter’s White Papers 
EXPERTISE
Making Sense of Twitter
METHODOLOGY AND BEST PRACTISES.
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Spotter’s expert and Sophie Gubert, Analytics Director at Duke, were “Making Sense of Twitter” with a presentation of a client case study. This client case study, based on an in-depth analysis of 50,000 tweets collected from a retail market sector, shows how Twitter is a source of marketing intelligence. This real life case study is a focus on Twitter, inside an integrated Social Media Monitoring and Analysis project, covering the community ecosystems of the brand on the web, to feed the client with strategic insights for several departments in the company, including Marketing, Communication, Advertising, Human Resources and Customer Services.
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